Artist: BYNC
Beyonce is going to launch her new fragrance on February 2 in New Yorks Union Square with an ad campaign that includes red light and smoky fog for six hours. The company released a statement "The unprecedented, spectacular display will vividly capture the spirit of Beyonce Heat, creating a dramatic play of light that promises to turn heads and pique curiousity" Heat smells of red vanilla orchid, magnolia, neroli and blush peach for a retail price of $39-$59. For more info visit www.beyonceparfums.com
Anticipating that the cigarette industry would decline in the future, Philip Morris decided to diversify its product offerings and looked for acquisitions of unrelated products to decrease dependence on the future of tobacco. In 1970 it acquired Millers' Brewing for $ 227 million. Today Philip Morris Companies is a holding company with a diversified product offering: Miller Brewing, General Foods (acquired, 1985), Kraft, Oscar Meyer (acquired, 1981), and Philip Morris. In 1989, tobacco products accounted for 40% of sales, food products accounted for 51%, and beer accounted for 8%.
