"The Simple Things" is the name of the one-of-a-kind work of art. The art collaboration is between Takashi Murakami and Pharrell Williams.
Takashi Murakami holds a Ph.D. in traditional Japanese painting, and is an artist, author of animated movies, and is in charge of Kaikai Kiki Co., Ltd.
Takashi Murakami created a sculpture representing his trademark character called "Mr DOB,", and Pharell added 7 pieces ordinary objects : A bottle of ketchup, a bag of Doritos, a condom wrapper, an Ice Cream sneaker, a bottle of Johnson's baby lotion, a can of Pepsi and a Magnolia Bakery cupcake.
The 7 items are handcrafted in 18K gold (white, yellow and rose) and set with more than 26,000 diamonds, rubies, emeralds and sapphires. They were created in collaboration with famed jeweler Jacob & Co. and took more than two years to complete.
The art fetched more than $2 million at the prestigious Art Basel fair in Basel, Switzerland. The sculpture sold within 20 minutes of the show's opening.
HINT
Collaboration is a process where two or more people or organizations work together in an intersection of common goals. The combination of two famed individuals, the use of high quality materials, and a prestigious market venue results in a highly successful collaboration effort to sell a product.